It’s a huge honour that I’ll be speaking at Ontario’s 2013 most prestigious tourism summit. My company Augmented Marketing is going to share with the tourism industry mobile device marketing concepts using the high embracement and interaction based technology of Augmented Reality. I was asked to educate about marketing’s most recent revolutionary breakthrough where print is becoming Interactive through the use of mobile devices. The 9th Annual Ontario Tourism Summit is held in Toronto this November hosted by the Tourism Industry Association of Ontario (TIAO). Make sure to stop by my panel session on November 14th – “Apps, Maps & Mobile – Case Studies of New Technology Working For You.”
The potential uses for tourism organizations will feature live examples that will get you thinking how to take your mobile marketing in 2014 up a few levels. With digital marketing all campaigns can be tied to key performance indicators (KPI) tied to business goals. Traditional print is bridging with digital content (video, photo, text, weblinks, contests, downloads) using Augmented Reality technology on mobile devices. This is not only breathing new life into the print industry but creating huge opportunities to connect where target markets are today – on mobile devices! Live demonstrations of interactive print will show how tourism mobile marketing can ride the massive mobile wave we all know is around us.
Make sure to Follow @ONTourismSummit, @Augmented_Print and @Gem Webb using HASHTAG #OTS13. If you see me at the summit, make sure to come up and say “Hi!” I’m extremely friendly.
2013 Ontario Tourism Summit Teaser
Here’s the top five things to do on Manitoulin Island rated on tripadvisor as of May 25, 2013. Rating and review sites are part of how people plan trips these days, and tripadvisor is known as one of the best. If you’re looking for an Ontario outdoor adventure this summer that’ll knock your flip flops off, you must visit Manitoulin Island!
To make it even easier for you to plan your trip I’ll share my favorite way to get to Manitoulin Island (the world’s largest freshwater island). First, look over this Google Map and locate the Bruce Peninsula to know where you’re going to drive towards from where you live.
View Larger Map
Basically you drive up the famous Bruce Peninsula to the northern most tip town of Tobermory where you’ll buy a boarding pass for the Chi-Cheemaun ferry (both car and motorcycle freindly). Once aboard you’ll take a spectacular cruise towards South Baymouth on Manitoulin Island. Once on land again your adventure begins. Make sure to get a map at any visitor centre across the island.
WHERE TO STAY: I recommend Gordon’s Park Eco-resort. They have camping spots, campgrounds, tipi tents, dark ski retreat camping and an Interpretive Centre featuring mounted animal displays of bears & wolves, hawks & owls & other Canadian wildlife - kids love it. Call them now to book your accomodations as they fill up fast for long weekends (705) 859-2470.
Ok, now here’s the top five things to do on Manitoulin.
The Great Spirit Circle Trail are Aboriginal Experiences that share the cultural traditions of the Ojibway Anishinaabe people of Manitoulin Island. They feature guided tours of all sizes that is hosted by local Aboriginal people share a true reflection of their cultural and area.
I hope this top five things to do on Manitoulin Island list helps give you a summer 2013 adventure that you’ll be thinking about all winter long.
10 Common Website SEO issues in tourism based websites.
Summer is here! The top money making season for all tourism based business is back for the next few months. Why are people not contacting you through your website though? Chances are pretty good that it is your website SEO that is causing most of your problems. I’ll tell you the top ten reasons your tourism website is not bringing in the traffic it should be. I am going to assume that you know you need help with your website SEO but you don’t know what elements you need to fix.
Here they are:
10 Common Website SEO issues.
- The Meta-tags across your website are identical on every page (Meta-titles, Meta-descriptions, Meta-keywords.)
- Your description tags are not “take action” oriented. This is the Meta-tag people see in Google that motivates them to click your link!
- Every page across your website doesn’t have your keywords in the first and last sentence.
- Every web page across your website doesn’t have 3% synonyms of your keywords.
- Your website doesn’t have Google Analytics setup or is setup but you don’t receive weekly/monthly reports.
- Your website doesn’t have a sitemap “page” nor an XML Google Friendly sitemap on your server.
- Your XML sitemap hasn’t been submitted to Google Webmaster Tools.
- Your website doesn’t have a contact form throughout your website.
- Your website doesn’t have your phone number properly visible on every page.
- You didn’t take the time to add keyword specific ALT Tags to every image on your website.
Note: Most of these issues occur due to outdated website designs or a lack in knowledge of the website designer in regards to SEO best practices.
“Let me worry about the technical aspects of your website marketing.
You should be busy answering the phone and selling your services!”
When it comes to having fun in Ontario during 2013 I always start with my top two favorite tourism magazines, the Grey Bruce Escape and Collingwood’s Mountain Life Magazine. Each are my keys to new found yearly memories full of exploration, adventure, and a deep connection with nature.
Both have a unique style of writing that will captivate readers with different core target markets in mind sharing magical things to experience across Grey Bruce counties. One magazine is more family and friends oriented with the other a little more outdoor adventurer with each having a splash of the wow factor! I’ll let you decide which is which. With excellent articles sharing fantastic adventures you’ll soon be planning where you can take others four seasons of the year. I’ll warn you, it’s a magical area just a few short hours from major cities like Toronto, Kitchener / Waterloo and Barrie. Here is a Google map showing Grey Bruce counties where we are in Southern Ontario and how easy a day trip can be. Make sure to grab a copy of each at a local tourism centre, request one online or, download a PDF copy from the links below.
The Grey Bruce Escape magazine
Website (mobile device friendly, provided by yours truly):
Grey Bruce Escape magazine (2013)
Grey Bruce Escape facebook page
Featuring: Bruce Peninsula things to do, Lake Huron things to do,
Owen Sound things to do, Grey County things to do.
Mountain Life magazine
Website Url: Mountain Life magazine
Viewable Flipbook Mountain Life Magazine (Spring 2013)
I also have to close this blog post by giving recognition to another local magazine that I think is a fantastic read for parents.
Grey Bruce Kids
Website: Grey Bruce Kids magazine
PDF magazine download (Spring 2013)