How Do Contracts Start?

All of our web design and Internet marketing/social media marketing services begin with a Terms of Service contract that defines the scope of our agreed service offerings that "must be signed" for our project(s) to begin.

  1. Web Design Terms of Service
  2. Internet Marketing/Social Marketing Terms of Service
  3. Website Hosting Terms of Service

We then proceed to our client start process with a question and answer forms for our team to understand your business, industry and marketing goals.

  • In most website projects, we require a 50% deposit before starting all projects and the remaining 50% at the completion of every job.  
  • We also offer payment plans.
  • Our standard hourly rate is $120 an hour Canadian + HST.
  • For monthly Internet marketing packages, we divide the total by the months performing the services to equal payments monthly over the project term.
  • If you are a client and require help with non-company services like Paypal, your domain Registrar, Google Apps Email, Zoho, etc to sleuth out solutions our Critical incident rates are charged on a per-call basis.  Note: It's also a higher rate when you want that day priority service if we have the available team to help.  Rates begin at $125 an hour for emergency day service of troubleshooting, phone support is at $90 an hour on top of our service (min 2 hours will be billed).
  • Website updating service plans do not cover phone assistance for non-service offered items and will be billed at our standards hourly rate or $90 an hour.
  • Accepted payments are by cheque, Interac e-Transfer (send to hello@gemwebb.com) and all major credit cards through QuickBooks Cloud Online and Moneris PayD. There is an additional 3% transaction fee for credit card payments. 
  • American clients are billed in American funds and request money transfers using a Swift BIC code to our American bank account (a form will be provided).
How Long Do Website Jobs Take?

Once the 50% deposit is received, we roll into a start-up meeting for the team's ideas.  We review your industry, competitors, your old website (if applicable) to see the strength and weaknesses in Google Search. 

Once we've learned about your business from the perspective of what you'd like to achieve and what services you want, we then want to dive a little bit deeper into your day to day operations and how you hope your clients will interact with your website. This will be done in the form of a questionnaire that will be set up for you on a test server. Once you've completed our questions then the clock can start on our team to get things ready for you.

For small business websites, once the questionnaire is filled out, a complete build can take from 1 week to 2 months depending on the number of pages required and the amount of additional content that will need to be created.

For larger websites with more functionality, once your questionnaire is filled out the process can take anywhere from 1 to 4 months or more depending on the amount of functionality, the amount of content that needs to be created, and the ability of the client and their team to respond timely to requests for new content.

What Service Packages Do You Offer to Update Websites?

We offer full-service website updating packages for those who don't want to learn or don't have time to update their own sites that may include: blog posts, update text, images, and even layout changes at an easy to afford retainer rate.  We also offer the following website updating service packages.

Education Learning Sessions:  Every 30 minutes of a live, phone call or screen sharing session counts as 1 task.  IE: 1 Hour is 2 tasks.

What qualifies as a request?

A single submission for a change or multiple changes to the physical appearance, text or updates/changes to existing website functionality. If you have multiple changes at once (up to 10) we will count that as 1 request. The new functionality will be subject to review before we can count it within web concierge as some functionality could come with significant development costs. We promise to work with you to find the best and most cost-effective solution.

1: Company hourly standard rates are normally $120/hr, so the above packages reduce clients yearly service rates.

2: We do not charge to repair anything that is broken or not working, please contact us immediately if there are any issues with your website and we will work to resolve them as soon as possible.

Who Is My Point of Contact For My Project?

All projects are assigned by the owner, Gem Webb, to a specific team member once a foundational understanding of the client and project scope is acquired. 

Client Communication

At Gem Webb Internet Marketing & Web Design Inc., our agency works during traditional business days. We grant access of the team to our clients via a variety of channels, including but not limited to, email, text, cellphone, social media messaging, etc. Although we are accessible, it should be noted that we may take up to 24 to 48 hours to follow up with a client's request. This gives our team the opportunity to coordinate the best path to move the project forward. 

Client Project Management & the Gem Webb Team

Please be respectful of your access to our team during evenings and weekends and contact us only in urgent situations. 

As there are many channels of communication available, please note that messaging our team through text or social media does not constitute providing us with project direction. Please email project-specific directives to the appropriate team member. This will ensure that your projects proceed most smoothly. 

Behind the Scenes: How we Coordinate as a Team Internally

Please understand we handle many clients and keep our team in the loop as communication progresses within an a-synchronous project management environment.   This takes many internal meetings on our end to keep everyone in the loop so that fact that you might have communicated with your account manager or lead on social media might not have been reported to the owner or the lead web developer until our internal end or mid-week meeting or other various department meetings. 

Proper Client Direction is Through Email or Basecamp

Messaging our team through texting or social media does not constitute providing us with project direction.  We must receive your project direction within an official email written messages or within BASECAMP(one point of contact email required) to work with your project.   The activity of copy/pasting from text to our project management systems does not integrate with texting nor social media and is simply is too personal a way of communicating for professional projects.  We are not responsible for any projects not proceeding if you the client sent direction through text messaging or social media messaging as it will be on the client for not adhering to our clearly stated process of doing business. 

Conflict of Interest

As a Search Engine Optimization (SEO) agency, we are regularly approached from similar industry clients that may know we are behind the success of their main competitor. In the case of conflicts of interest, we offer transparency to clients onboarding of other similar industry clients we currently are working for with similar target markets. We now offer "Exclusivity Contracts" if you want to have us solely marketing for your business within a renewable yearly term.

We will always contact our current industry client and offer an Exclusivity Contract prior to signing a similar industry client.  

Target market similarities could include, but not limited to.

  1. Physical Geographic Location
  2. Industry Function
  3. Industry Keywords
  4. Demographic Targets
  5. Geographic Keywords

Please read this article we believe makes a good case for how each client can be marketed differently. https://cloud9marketing.ca/blog/agencies-deal-competing-clients/

Referral Program (Make $ by helping your friends!)

We offer a $100 commission for every website delivered to us as a lead.  Upon successful signing of a Terms of  Service contract with the client lead plus a paid initial deposit, we then will e-transfer the $100 Canadian to the affiliate email address within 30 days.


We offer a $100 commission for every signed and started quarterly social media marketing contract given to us as a lead.  Upon successful signing of an Internet & Social Media Terms of  Service contract with the client lead plus a paid initial deposit, we then will e-transfer the $100 Canadian to your email address within 30 days.

How Can I Give Gem Webb Inc. a Business Review?

We work very hard to ensure that all of our clients are completely satisfied with our services. 

Please consider leaving us a review on Google Business, sharing your experience of working with us. 


What Website Framework Will Our Project Use?

We use WordPress. This is the most used "open-source" Content Management System used globally.

wordpress web design

Our Web Design Process

We design and redesign all websites with a "content-first" approach.  Without organized quality content with a specific content strategy to lead a website visitor, your website will perform less for bringing you the leads you want.  Content-first solidifies the importance of the "journey" we refer to that your website visitors take to educate themselves on your product, service, company prior to taking action to contact you, download, buy, etc. 
web design process

The structure of your navigation and page to page content is the framework that sets the stage for the design.   The design is the visual aspect that leads and guides and also converts with your client branding fully integrated for mind real estate.  Mind real estate is the term that refers to when your customers and clients think of your industry or service/product that you come to mind.  By aligning your brand logo, colours, images, and content properly, target markets will think of you when they have a need.    

Note: It is also important to structure content first for 3 peripherals: desktop, cellphones, and tablets.

Great good articles on Content-First approach in website development:




Can You Simply Update Our Existing Website? Porting?

Yes, we call it "porting". We will port all of your content into a mobile-friendly, also technically known as "responsive" website frame. We will, of course, take you through our new client startup process of getting a firm understanding of your business goals so that we can advise on structuring it with target market conversions in mind.  

A port is taking the existing content of the website and adapting it into a new site. The structure will stay similar but your editing experience will change. The benefits of our service are enhanced SEO, mobile optimization services as well as re-integrating your content in an editor that is accessible via drag and drop modules so you have more control over your website's design.

If you're already hosted, we can work with you to come up with a custom updating or security package that will fit the needs of your website.

If Our Website Is Not Hosted With You, Will You Still Update Our Site?

We will still do content (page/blog posts) updates to your "self-hosted" site but we will not provide regular backups and security/maintenance.  Site maintenance would have to be audited on a per project basis as we cannot guarantee other hosts have dependable security/protection.  We will take backups whenever we do work, but keeping a site secure will have to entail a backing up solution for the client if not hosted with us - one solution would be for the client to pay for a WordPress backup plugin.

Our company operates with premiere managed WordPress hosting for our client's site security and updates.

Website Portfolio

The website client portfolio section https://www.gemwebb.com/web-design-portfolio/ of our website shows the past three years of our top website jobs. To read an in-depth overview of each client project, visit our company news section.

SEO: Understanding Google Search Rankings of a Website.

Getting found and ranked on Google is one of our top priorities for all websites brand new and old.  But the fact remains that "No one can guarantee a #1 rankings on Google nor keep you there as rankings change often."

We perform fundamental Search Engine Optimization "SEO" techniques on all client websites + submit sites to Google, link you up for Google Analytics monthly reporting and link you to Google Search Console.  This is turn has had increased keyword ranking positions for all of our clients from the moment we launch their new mobile-optimized website.  This is why we begin all website contracts with a "Please share with us your keyword targets" startup form.  From there it is all about providing the best content to your target markets - that is what Google's mandate is all about.

On-site SEO helps to organize your site by the keywords your potential customers could use to find your business products and services.  We have a 60 point SEO checklist for every site that goes live offering competitive advantages in your industry! 

For more understanding, please read this article for more information on How Long Does it Take for SEO to Start Working? https://www.forbes.com/sites/joshsteimle/2015/02/07/how-long-does-seo-take-to-start-working/#e717be3464c8 

If you're really interested in learning more about SEO for a solid understanding, read this multi-part series on The Beginners Guide to SEO

Please read this article about Client SEO expectations.

Ecommerce Webdesign

For all e-commerce store based client websites, we implement the top global WordPress system add-on named Woocommerce.  One of the key differentiators of WooCommerce versus other eCommerce platforms is its tight integration with WordPress, meaning you get world-class commerce plus a powerful business website that has great content.  Note: for processing of customers it is the responsibility of the client to have the proper merchant systems in place for processing like PayPal Pro or other payment gateways.

Two Ecommerce client examples:




Understanding the difference between Hosting, Email & Registrar

Registrar: That's how you claim your domain name, we always register this in our clients name as to give them the freedom to add/change any services with any providers they want instead of handcuffing them to us to manage their DNS records (which allow us to point a domain or email through a named domain). We keep the documentation on file and are able to make any changes but ensure to put things under the client's name to protect them.  Note: If we have to transfer a domain from one registrar to another registrar, we will bill hourly for the extra service.  It must also be noted that this will extend the time it takes to go live and may impact email and downtime until the transfer and setup is complete.

Website Hosting: We host our websites on a custom designed wordpress server that is built for ultimate security, deployment options and website speed. This allows us to make high quality websites quicker, to keep things protected and to more easily manage our stable of client websites without any chance of compromising any of our other client websites. Because of this we are not able to keep emails on the same server. Although we do provide options and support to help ensure that you can continue to use your emails.

Email Hosting: We do not directly provide email hosting as we believe that the top players in the industry offer a higher quality service than we can for all price points. (Zoho free, Gapps, Microsoft Exchange) We can, however, provide migration services from your old mail system to a new one at an additional cost. Some clients have also decided that they do not want to change their mail service and will continue to host their emails with their previous webhost and just re-direct the required DNS records at the registrar level to the new site on our specialized hosting environment.  

How Do You Work With The Registrar Where I Bought My Domain?

We request temporary access to a client's registrar to get access to add a simple A-NAME record to point hosting to our website server. 

We DO NOT manage nor take responsibility for the renewal of domains but do sometimes log it in our CLIENT DETAILS sheets.   

We DO NOT modify DNS nameservers or email systems that are in place as we do not manage emails for clients.  We only host clients.

About Hosting and Rates

Yearly recurring rate: $500

Secure Managed WordPress Hosting, Website Maintenance that includes WordPress Critical Updates through year (Note: yearly updates alone normally start at $350/yr from other companies), WordPress Plugin Updates when needed like Contact Forms and SEO Yoast Plugins, One Month Full Backup of Website and, last but not least a premiere Stagging Server where you can work on your site and push it live when you are ready.

There are so many things that we do when we host our clients. To begin, we add special WordPress speed plugins to your website that help optimize images even if they're too large. This is important because Google ranks websites based on speed. We also as part of the hosting package set up clients on Google Search Consol that will report to us if Google thinks we need to fix anything or you get hacked. We also have Uptime Monitoring that if your website goes does for 15 min, we will receive an email. Additionally all year long we are optimizing our client's websites where there is a new update to anything in the website space. We spend on average 10-15 hours a year on each client site hosted. You can do the math and understand our value as we take our client's hosting very seriously. Oh, and we keep your HTTPS site up to browser standards for secure visitor browsing. We are second to none with the quality of our hosting. You can, of course, choose Godaddy hosting for cheaper, but good luck keeping your business website up to standard and protected on their shared hosting servers. There's a lot of things that can cause issues that you need to understand technology. Ask us if you have any questions as your business website is important to your bottom line year to year.


1. WordPress (Website database "backbone") Updates - This includes security updates as well as new features as they're released to keep site secure.
2. Framework Updates - This includes the visual builder platform and our analytics and reporting integrations.
3. Plugin Updates - All advanced functionality is managed through the form of a "plugin" which keeps the code separate, so as WordPress and framework changes create new issues we must keep plugins up to date in order to ensure compatibility going forward.
4. Website Optimization - As we acquire new technology and new tools become released we implement these new technologies to ensure that our clients are always up to date and are giving search engines the strongest signals it can, staying up to date and implementing best practices is a great way to show search engines authority. For example this year we transitioned all of our clients over from a standard contact form to "gravity forms" which is a more advanced plugin that also tracks email submissions on the back end of the website for record keeping.
5. Futureproofing - As new standards emerge and roll out, we do our best to get all of our client's sites onboard with new technology and ensure that we're constantly delivering those signals of authority to the crawlers. For example, since Google Chrome has now decided that websites without encryption are now being flagged as "potentially unsafe" we have been rolling out encryption certificates (SSL) over to all client sites regardless of whether SSL was standard at the time of their website creation.

Hosting Features:

Daily Website Backups, restore to any day within the last month.
Top Level Security - Not only do we implement SSL (HTTPS) standard for every client our web host is a custom built WordPress service that is built from the top down for performance and security.

Content Delivery Network (optional) - For websites that target more than one geographic area can sometimes benefit from the implementation of a content delivery network.

Scalable - If your website grows beyond being able to handle a default amount of traffic, our platform allows us to easily transition sites up and down hosting tiers in order to accommodate the added bandwidth. There may be costs associated with upgrading but our platform does not bottleneck your website, there should be no down time if there are more resources required than allocated, we will just let you know when it's time to upgrade your hosting tiers and why.

Email Setup & Support

We do not manage clients emails but we do help set you up on one of two platforms.  We believe in the digital marketing agency trend of doing what we do best and allow others to also.  We also do not back up your previous emails but do offer "how to back up your email" articles that often give clear steps on how you can do this. 

We recommend the top two globally adopted email service named GOOGLE GMAIL APPS domain email (paid $5m/per email totalling $60 approx. a year per email as a business expense) or, a free GMAIL services where a business@gmail.com could be created.  The 2nd recommended is not advised for businesses that want to represent professionally online.  Both have their pros and cons.  Please speak to your Gem Webb Inc. representative to make a best-fit decision for what system to go with. Both of these cloud-email systems make it easy for our clients to stay connected to their business emails on any device, where ever they are using easy to load mobile apps.

If you require assistance with your office computers to switch your email over to a new system, we have a technician that will visit your company on-site with $90/hr rate.

We also offer online education URL recommendations for support issues with all products endorsed by Gem Webb Internet Marketing & Web Design Inc. that you can reference with your team. If you do choose our hosting, we will set up your new emails requested on either of these systems with a signature.  

If you are a client and require help with services we set you up on like Google Apps to sleuth out the situation solutions, our critical incident rates are charged on a per-call basis. 

Note: It's a higher rate when you want that day priority service if we have the available team to help. Rates begin at $125 an hour for emergency day service of troubleshooting. Phone support is at $90 an hour on top of our service (min 2 hours will be billed).

How Does Your Website Backups Work?

The way our backups work is that a copy of the site gets taken every night and is stored offsite on a server that is different than where the website is hosted.

If you'd like I can add your email address to your hosting account login so that you're able to retrieve the last 30 days worth of backups at any time that you'd like.

If you're worried about page content needing to get rolled back, then we should be covered as wordpress has a built-in revision system that saves copies of your pages every time an update gets made and they're very easy to roll back and forth with.

Here's more info on how backups work with our hosting provider: https://getflywheel.com/wordpress-support/details-about-backups-on-flywheel/

Contact Web Department if you have any other questions at digital@gemwebb.com


What Is An Internet Marketing Campaign and How Do They Work?

We design all our projects using a proprietary internal method that understands your business goals and comes up with a plan of attack.

Based on your budget and your business needs we pride ourselves on being able to create a custom solution that is based on your business goals.

How Long Does A Social Media Campaign Run For?

Our standard social media campaigns begin contractually at 3 to 6 months.  We regularly review it in order to expand or modify the marketing plan to stay in line with your current business goals. Depending on the deliverables, budget, and your availability, we can expand or compact the offerings to be reviewed more or less often.

It is understood that it requires a minimum of 2 weeks startup to get the posts and content created and organized for all social media marketing projects.

Why Don't You Define Your Services In-Depth?

We don't expect our clients to be internet marketing experts - that's our job. What we do expect is that you understand your business, how it works, and what your goals are.

We've developed a system to work with you to understand your business needs. We then take that information to our internal creative team to brainstorm a plan of approach that we believe will maximize your business exposure given your current priorities and budget. Then we present our plan of attack to you for your ideas and approval and then we move into the content gathering, design and execution of the projects.

The reason for this is because we find success is best gauged against business goals. Every business is different so we believe every solution should be different too.

What Social Networks Do You Set-Up and Manage?

We currently set up and manage these social networks.  

  1. Facebook
  2. Instagram
  3. Linkedin
  4. Twitter

We currently set up and manage these paid networks (pay-per-click).

  1. Google Ads  (3 packages available) 
  2. Facebook Ads
  3. Linkedin Ads are in consideration for 2019 marketing

-Updated January 2019-

Exclusivity Contract: Working only for you in your industry!

As a Search Engine Optimization (SEO) agency, we are regularly approached from similar industry clients that may know we are behind the success of their main competitor. We now offer "Exclusivity Contracts" if you want to have us solely marketing for your business within a renewable yearly term.  NOTE: lastly, if we do take clients in the same or similar industry we make sure to assign different account managers to keep all production focused on the goals of each client separately.

We will always contact our current industry client and offer an Exclusivity Contract prior to signing a similar industry client.  

Target market similarities could include, but not limited to.

  1. Physical Geographic Location
  2. Industry Function
  3. Industry Keywords
  4. Demographic Targets
  5. Geographic Keywords

Please read this article we believe makes a good case for how each client can be marketed differently. https://cloud9marketing.ca/blog/agencies-deal-competing-clients/

Brand Terms of Service In Our Advertising

We always stay in line with social media and other brand name terms of service use guidelines.

Facebook brand use:

Google brand use:



Social Media Policies and Terms of Service

Facebook Advertising Policies

Ending Social Media Management & Internet Marketing Expectations

When you are finished with our social media marketing service we provide all client details on file and some various items from your files over the term of services we have provided you.

Various account closing activity expectations:

  • Providing all client questionnaires that have been filled out on file.
  • Providing all client website and social media access urls, usernames and passwords on file.  This is very valuable to your business organization.
  • Providing all service package elements of the creation of graphics such as logos and branding elements.
  • Delinking your Google Business listing and remove GEM WEBB INC. from the control and viewing of your Google Business profile as a user and make you the owner. 
  • Delinking access and control to your business Facebook pages and ad accounts of GEM WEBB INC. 
  • Delinking from your Google Analytics and Google Search Consol website reporting of GEM WEBB INC. 
  • Delinking client's Google Ads account from Gem Webb Inc. Google Ads management. 
  • Paid for photography and images by the client.  
  • Digital files may be given through a cloud Google Drive link to a Zip file or multiple files within a folder for download availability of 2 weeks.

Items not to expect to receive:

  • Methods, outlines, strategies, and plans created by Gem Webb Inc. during marketing service activities.  They are all the copyright and patent of our systems and processes.
  • Images and graphics created for social media management that have not been paid for within a service plan and contract.  Note: Images sourced by Gem Webb and used to market clients are all on their social media network pages and can be sourced by the client as it is in their business profile possession. 
Prohibited Facebook Posting and Facebook Ad Campaigns

Facebook has strict rules that are updated regularly of the sort of ads and posts we are allowed to run.  Please review these as we cannot setup campaigns that are focused on these areas of the prohibited and restricted content on Facebook.  These rules were posted and may have been updated.  Please review the official rules on the Facebook website here https://www.facebook.com/policies/ads/prohibited_content.

Prohibited Content

Restricted Content



Articles to help understand this topic
Unfortunately, there is no cookie cutter answer to this frustrating issue. There are many variables that play a role in the color variation from your monitor to the printed piece. While we could take hours to explain the differences, below are topics helping to share reasons why color matching for printed pieces should not be compared to an image on a monitor. A professionally final printed proof would be the only way to get a true color match. Choosing CMYK colors (that you have a printed guide like the one at a paint store) can also help with color matching that has exact colors when printed like, MacDonalds: Red, TD: Green, No Frills: Yellow.




Tip:  Use your iPad to color proof!  https://www.macworld.com/article/3055221/hardware/display-expert-the-97-inch-ipad-pros-color-accuracy-is-visually-indistinguishable-from-perfect.html

If you have a tablet, please use these apps to help with color matching print to digital.





About Google Ads Marketing

Our base Ad campaign process overview.

  1. Research and Understand Target Audiences
    (Create personas)
  2. Outline Specific Goals for Each Campaign
    (Clicks to website landing pages, calls, emails, etc)
  3. Create Targeted Landing Page or use existing website pages for Your Ads based on client business persona
    (Increase conversion is a focus of this step with analyzing current website page and considering customer landing pages for increased campaign goals). It's a fact that more relevant custom focused landing pages convert higher and get improved Quality Scores with Google Ads that in turn cost less per click in comparison to less focused landing pages.
  4. Create Lots of Versions of the Ad Copy
  5. Verify Positive ROI based on campaign goals.  We focus on COST PER LEAD  "CPL" vs COST PER MARKETING "CPM".
  6. 2020/2021 NEED TO UNDERSTAND:
    "Now, more than 50% of Google searches end without a click to other content, study finds ZERO CLICK SEARCHES.
  7. Review Campaigns weekly, bi-weekly, monthly and quarterly for Ad insights to improve ongoing campaign goals.
  8. Update the current campaign with client involvement and signoff.  
  9. Reports are given in phone meetings, email and PDF format.

If you want to learn more about what to expect from our Google Ads setup and management, please read over our Google Services page.


About Facebook Ads Marketing

If your business is looking for full social media marketing that will increase your companies online awareness, contact us for a social media package.

Everyone is on Facebook, and we know how to reach them!  We create targeted Facebook Ads for your business that will reach your specific customer's age demographics, interests and where they are located locally, provincially, nationally to even worldwide. Our experienced digital marketing team will work for your business creating Facebook posts and ads that will reach your target market customers + inspire them to consider and remember you!

Now offering RETARGETING ADS with Conversion lead event tracking in Facebook pixel insights!  Once people visit your website, your ad will continue to remind them about your business on Facebook.  This tactic will increase the likelihood of them returning to your website + keeping your business front of mind when they require your specific industry products or services.  Front of mind awareness achieved!

We create posts focused on your business goals such as driving traffic to your website, increasing your page engagement, and educating your target markets about your products or services by focusing on the benefits.  Once we receive approval for the posts by you "the client", we then add the posts to a calendar released at specific times and days to your social networks.  Learn about your social media manager here.

targeted facebook ads

How Much Should I spend on Ads

How it works

  1. Firstly, you pay us "your external marketing agency" a monthly service rate to set up your campaign, strategize a great campaign, work with you for the campaign copy, image, and video.  We also report and update and modify your campaign week to week and month to month depending on the results that we're generating as leads to you.
    We have 3, 6 and 12-month contracts.  
  2. You also must allocate a monthly "ad-spend" that will come off your credit card.  This can be from $5/day ($150 month) to $500month to $1000+ a month depending on how aggressive and competitive your industry is.  Read this article to understand how Facebook works for budgeting and pricing:  https://blog.wishpond.com/post/74072092834/facebook-advertising-costs-cpc-cpm-cpa-cpl-guide.
    Google Ads Facebook Ads budget
  3. Don't worry, we will help you understand and use the right budget for the right amount of leads.  All marketing campaigns take time to learn from.  Sometimes it is instant and sometimes it takes time to get those leads.  
Google Ad Campaign Policies

UPDATED: November, 2019


Personalized advertising policy principles

Advertisers can’t use sensitive interest categories to target ads to users or to promote advertisers’ products or services. We define sensitive interest information in terms of the following three policy principles:

Personal hardships: Because we don’t want ads to exploit the difficulties or struggles of users, we don’t allow categories related to personal hardships.

Identity and belief: Because we want ads to reflect a user’s interests rather than more personal interpretations of their fundamental identity, we don’t allow categories related to identity and belief, some of which could also be used to stigmatize an individual.

Sexual interests: Because we understand that sexual experiences and interests are inherently private, we don’t allow categories related to sexual interests.

The Personalized advertising policy principles apply to advertisers using one or more of the following features:

  • remarketing
  • affinity audiences
  • custom affinity audiences
  • custom intent audiences
  • in-market audiences
  • similar audiences
  • demographic and location targeting
  • Gmail ads: Personalized advertising policies apply to all Gmail ads, including Gmail ads that aren’t targeted to users using keywords. See our Gmail ad-specific policies.

Prohibited categories

The following Personalized advertising policies cover categories that are legally or culturally sensitive and are not supported in personalized ads. The following sensitive interest categories can’t be used by advertisers to target ads to users or promote advertisers’ products or services.

Alcohol in personalized advertising

 Alcoholic beverages and drinks that resemble alcoholic beverages



Gambling in personalized advertising

 Gambling, including online and offline gambling; online gambling-related information; online non-casino games played for money or prizes; and online casino-based games, regardless of whether money is exchanged



Location-based gambling in personalized advertising

 Physical casinos that explicitly promote gambling



Clinical trial recruitment in personalized advertising

 Promotion of clinical trial recruitment



Restricted drug terms in personalized advertising

 Prescription medications and information about prescription medications, unless the medication and any listed ingredients are only intended for animal use and are not prone to human abuse or other misuse. Learn more 



Users under 13 in personalized advertising

 Collecting personal information from children under 13 or the applicable age in their country, or targeting interest content to children under the age of 13 or the applicable age in their country 



In addition, Google's privacy policy applies to all Google features and dictates how Google collects, uses, and protects user data.


Personal hardships

We understand that users don’t want to see ads that exploit their personal struggles, difficulties, and hardships, so we don’t allow personalized advertising based on these hardships. Such personal hardships include health conditions, treatments, procedures, personal failings, struggles, or traumatic personal experiences. You also can’t impose negativity on the user.

Advertisers can’t use personal hardship categories to target ads to users or to promote advertisers’ products or services. See below for specific examples of what we don't allow.


Health in personalized advertising

 Personal health conditions, health issues related to intimate body parts or functions, and invasive medical procedures. This also includes treatments for health conditions and intimate bodily health issues.

  • Examples: treatments for chronic health conditions like diabetes or arthritis, treatments for sexually transmitted diseases, counseling services for mental health issues like depression or anxiety, medical devices for sleep apnea like CPAP machines, over-the-counter medications for yeast infections, information about how to support your autistic child

Health content includes:

  • physical or mental health conditions, including diseases, chronic conditions, and sexual health
  • health condition-related services or procedures
  • products for treating or managing health conditions, including over-the-counter medications for health conditions and medical devices
  • long or short-term health issues associated with intimate body parts or functions, including genital, bowel, or urinary functions
  • invasive medical procedures, including cosmetic surgery
  • disabilities, even when content is oriented toward the user’s primary caretaker

Negative financial status in personalized advertising

 Personal financial distress, difficulties, or deprivation

  • Examples: bankruptcy services, welfare services, homeless shelters, unemployment resources, predatory lending products and services

Relationships in personalized advertising

 Personal hardships with family, friends, or other interpersonal relationships

  • Examples: divorce services, books about coping with divorce, bereavement products or services, family counseling services

Commission of a crime in personalized advertising

 Personal criminal record, crimes committed, criminal allegations, or criminal charges

  • Examples: bail bonds services, criminal defense lawyers

Abuse and trauma in personalized advertising

 Personal status as a victim of abuse, crime, or other traumatic event

  • Examples: domestic abuse shelters, victim advocate services

Imposing negativity in personalized advertising

 Imposing negativity on the user or using a negative perspective or bias to promote any content category

  • Examples: body shaming, negativity related to physical attributes or social interactions, suggesting negative outcomes for users if they don’t take specific actions

Identity and belief

We consider identity and belief systems to be deeply personal and complex. They’re highly dependent on diversity of cultural norms, geography, history, and personal life experiences. We also understand that how one identifies or what one believes can be used to segment users based on judgments or stigmas.

We want ads to provide a positive experience and to be informed by users’ interests rather than by who they’re perceived to be as a person, so we don’t allow personalized advertising based on a user’s fundamental or intrinsic self-identity or their belief systems. Such identities and beliefs can include inherently private classifications of one’s self; classifications susceptible to stigmas, discrimination, or harassment; membership within groups that are susceptible to stigmas, discrimination, or prejudices; and personally held belief systems.

Advertisers can’t use identity and belief categories to target ads to users or to promote advertisers’ products or services. See below for specific examples of what we don't allow.


Sexual orientation in personalized advertising

 Sexual orientation, including lesbian, gay, bisexual, questioning, or heterosexual orientation

  • Examples: information about revealing your homosexuality, gay dating, gay travel, information about bisexuality

Political affiliation in personalized advertising

This Personalized advertising policy does not apply to Gmail ads. See the policy below for political content in Gmail ads.

 Political affiliation

  • Examples: political ideologies, political opinions, political parties, political organizations, political campaigns, engagement in political discourse

Political content in personalized advertising

This Personalized advertising policy applies only to Gmail ads.

 Politics, including political figures, political campaigns, and political issue advocacy

  • Examples: local political ballot measures, political opinion blogs, political party information, political engagement

Trade union membership in personalized advertising

 Trade unions and ads that imply knowledge of a user's trade union membership

  • Examples: trade union sites, information oriented toward members of trade unions, trade union blogs, and trade union support for work disputes

Race and ethnicity in personalized advertising

 Personal race or ethnicity

  • Examples: racially or ethnically oriented publications, racially or ethnically oriented universities, racial or ethnic dating

Religious belief in personalized advertising

 Personal religious beliefs

  • Examples: places of worship, religious guidance, religious education or universities, religious products


Marginalized groups in personalized advertising

 Membership in a marginalized or vulnerable social group, such as social castes, immigrants or refugees

  • Examples: products oriented toward users based on social caste, services for immigrants, legal services for refugees

Transgender identification in personalized advertising

 Personal identification with a gender different from the gender assigned at birth, or a gender which does not conform to singular male or female identification

  • Examples: information about gender transitioning, transgender discrimination lawyers

Sexual interests

We understand that sexual interests are inherently private and, depending on cultural norms, not often candidly discussed. We believe in maintaining the privacy of a user’s sexual interests, so we don’t allow personalized advertising that targets users based on their personal sexual interests, experiences, activities, or preferences. Such interests include sexual behaviors, activities, or products used when having sex. Additionally, we don’t allow categories that are sexually suggestive or intended to sexually arouse.

Advertisers can’t use sexual interest categories to target ads to users or to promote advertisers’ products or services. See below for specific examples of what we don't allow.

Partial nudity in personalized advertising

 Images or representations of people that display partially exposed sexual body parts such as breasts, genitals, or buttocks

  • Examples: images of thongs worn by live models, images of pasties worn by live models

Birth control in personalized advertising

 Devices intended to prevent pregnancy or sexually transmitted diseases

  • Examples: condoms, oral contraceptive pill, contraceptive sponge

Non-family safe and Adult content

We don’t allow advertisers to use Non-family safe or Adult content to create personalized ads.

If the Adult content policy and the Personalized advertising sexual interests policy differ on how each treats a category, the Personalized advertising sexual interests policy takes precedence over the Adult content policy with respect to how the category can be used for targeting and ad content.


Contract Terms

All of our website development and Internet marketing & Social media marketing services begin with a terms of service that covers all services to be rendered that must be signed to begin all projects.

Recommendation Of External Companies & Subcontractors

When our internal team does not have the professional position to complete a specific requested service, due to our company at a capacity or not having that position currently, we do our best to recommend a company or subcontractor.  We do not take responsibility for any recommended external company or subcontractor that we recommend as everyone runs their own business and must take responsibility for their professional reputation. We urge clients to do their own due diligence and request from the external parties to have proper business insurance in place to protect all parties involved. We also recommend always signing a Terms of Service or Letter of Intent with the external company or subcontractor.  If the recommended external company or subcontractor fails or under delivers the expected service, we will always work with our common client to help find another source to complete the task to the client's expectations.  We have law firms that act on our behalf in situations that cannot be resolved professionally and amicably.  If you require assistance please contact your Gem Webb Inc. point of contact.