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Make your Tourism Website Mobile Friendly

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It’s a no brainer that 2013 is time for everyone to have a website developed for mobile devices.

Every website that I’ve worked with over the past three years has shown increases from 100% to 1000% in traffic arriving from mobile device users.

The main question for anyone developing for the mobile device marketplace: “Is my website mobile device friendly?” Here are my top qualifying factors that make a website mobile device friendly.

Tips to make your website mobile Friendly

  1. Does your website load fast?
  2. Is the main navigation simple?
  3. Is your website “thumb friendly?”
  4. Is the content easy to read and to the point?
  5. Is your contact information visible?
  6. Does your website consider Accessibility?

I’ve done a mobile website device test on iPhones showcasing Ontario tourism websites: BruceGreySimcoe, Bruce County Tourism, Grey County Tourism and Simcoe County Tourism (March, 2013).

Tourism Mobile Website Review on iPhone 5

BruceGreySimcoe

  • Rating = Excellent Mobile Device Friendliness!
  • Great Navigation
  • Content is easy to digest
  • Bonus points for offering web app download to iPhone Home Screen

Bruce County Tourism

  • Rating Above Average Mobile Device Friendliness
  • Excellent main navigation & search field
  • Bonus points for brand exposure
  • Contact information is easy to see
  • Great for people with Accessibility issues

Grey County Tourism

  • Rating Low Mobile Device Friendliness
  • Poor Content visibility as everything needs to be zoomed in to navigate
  • Poor main navigation usability
  • Hard to find contact infomation

Simcoe County Tourism

  • Rating = Low Mobile Device Friendliness
  • Poor Content visibility as everything needs to be zoomed in to navigate
  • Poor main navigation usability
  • Hard to find contact infomation

Remember, this isn’t about being perfect, it’s about creating small changes over time that help target markets visiting your website on mobile devices to gain access more easily to your content. If you’re interested in a thorough Tourism Website Mobile Friendly audit to help development in 2013, please contact me at your leisure, but dont take too long. You could be losing website visitors as your reading this.  Please leave your opinions and comments below.

If you would like more information around the importance of mobile friendly websites, please read my friend Miranda Miller’s article on “72% of Consumers Want Mobile-Friendly Sites: Google Research.”

 

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