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Understanding the Search Buying Cycle for Travel and Tourism Marketing

Target market search buying cycle

The average internet searcher (Google, Yahoo or, Bing) tends to search about a dozen websites before they make a purchase or commit to a travel or tourism experience. This is relevant information to my clients to understand how potential customers make decisions online. This is tourism marketing 101, if you’re serious about reaching a  broader…

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Top 10 Accommodation Website Checklist for Success

2017 is quickly getting into gear with lots of easy things you can do to your website for better promotion of your accommodations across Ontario. I work in the travel and tourism industry and constantly try to put myself in the shoes of target markets that surf my vacation solution websites. Take this Top 10…

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