Internet Marketing
How to Add Google Analytics Display Advertising Code to WordPress
Learn how to add Google Analytics Display Advertising code to WordPress so that all of your clients receive demographic reports. I’ve been working on a few client websites recently that require more data from their website traffic. In the past website demographic data was as easy as clicking demographics within Google Analytics. Now you must turn this…
Read MoreSkitch Screen Capture for Mac & Iphone | Visual Communication by Evernote
Screen Capture programs have been a regular tool for my clients globally over the years that assist clear business communication. There are so many interpretations to visual design that can create project scope creep, impeding a fast approaching deadline. I strongly recommend Skitch by Evernote that offers a free program (with a base level of MB…
Read MoreThe Weather Network Ipad App
If you’re an accommodator who likes to know the weather conditions for your guests I strongly recommend The Weather Network Ipad app or the Iphone app. It’ll quickly become your go to weather predication mobile app of choice. You can set your local or global weather information easily with a daily forecast that updates every 15 minutes…
Read MoreTerms of Service Pages for Social Media Managers #SM
So, you want to manage a bunch of Social Media Networks? Maybe you want to organize your own small business accounts or maybe you are in the social media rat race and have multiple clients. The single most important first step is to get to know every platform’s Social Media Terms of Service pages. This…
Read MoreThe Four Marketing Quadrants of Tourism Marketing
Understanding the Four Quadrants of Tourism Marketing is key for maximizing marketing exposure of your website and social content. In my last post, Understanding the Search Buying Cycle for Travel and Tourism Marketing, I revealed the process of how people search online. Now, you’re ready to add this knowledge into your tourism website and structure your…
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